BEHEMOTH STRENGTH

After Affects, Photoshop, Illustrator and Canva

BRIEF:

FARHAN ABID is a passionate personal trainer on the rise . specialising in strength, functional fitness, body composition (muscle gain/fat loss), callisthenics, cardiovascular fitness, and Muay Thai. His philosophy is shaped by his own families dietary issues and past indulgences (alcohol, clubbing, take-out) which he centres on 3 steps:

set long-term goals physically and psychologically

prioritise self-investment over short-term indulgences

establishing a consistent routine to cultivate healthier habits and enhance overall well-being

This project aimed to capture the essence of Behemoth Strength vision and values. Infusing them into a cohesive brand identity that resonates with his target audience.

BRAND:

The brands objectives is to communicate the clients' ultimate mindset philosophy in its highest form, targeting a diverse audience of both males and females aged 20-65 who are seeking to make a commitment to a long-term transition from short-term pleasures to long-term goals. This transition encompasses shifting from takeaways to meal plans, and from excessive drinking to a regular routine that promotes long-term health.

The brand offers a range of services including personal training, online training advice, tailored diet plans, and a loyalty/reward scheme.

The way in which the client intends to convey this, is to make friends first. Train later. Gym should be fun!

KEY WORDS

AGGRESSIVE, HONEST, BOLD, FUN, ENERGETIC, OUTGOING

LINK TO WEBPAGE

https://www.behance.net/gallery/186684467/Behemoth-Strength-PT

TYPOGRAPHY

I was immediately captivated by the Mestizo typeface due to its distinct appearance that is bold, memorable, and provides instant brand recognition. In contrast, the Norwester typeface proved to be more legible in smaller sizes and worked well for longer passages of writing, all while maintaining a fitness-inspired aesthetic.

COLOUR PALETTE

The colour red is symbolic of intense energy, inspiring passion and confidence in individuals who choose to embrace it. Its bold and vibrant nature commands attention, drawing others in with its fiery presence.

On the other hand, the colour blue represents the fundamental aspects of life and vitality, serving as a reminder of our duty to care for ourselves and the world around us. Its tranquil aura has a calming effect, bringing a sense of peace to the soul.

Lastly, the colour black radiates a quiet strength and elegance that demands respect and admiration. Similar to a mysterious night sky, it holds the power of the cosmos within it, grounding us in our inner power and grace.